Popular Masterclasses

This is a selection of our most popular workshops and training courses. They are provided by experts in their field using the most effective techniques developed from hands-on experience.  For more information call (0)207 993 9043

Success
Course objectives
Design Delivery

Creating a Product Value Proposition that Your Customers will Love

Who is it for

This workshop is aimed at product managers and those responsible for matching their product to the market.

What it covers

In this workshop participants will:

  • Build a new Product Value Proposition from scratch
  • Research the appropriate market using the latest tools and techniques
  • Gain deeper insights into customers’ practical and emotive needs
  • Build the business case for the PVP

Results and benefits it delivers

Participants will complete the expertly guided masterclass knowing how to formulate or reformulate their Product Value Proposition within the context of a rapidly changing technology driven world. They will be able to build out a well-reasoned and justified business case that contains the important elements. They will practice pitching the PVP to the target audience as well as internally.

Problem it solves

Helps product managers get up to date with the latest trends and methods and what is possible using new techniques and available marketing technology. This workshop brings them up to date in an engaging and personalised way.

1 or 2 days

6-24 Participants

Developed to your requirements

Call for availability and details:

(0)207 993 9043

Design thinking
Design Sprint
New Product

Immersive Design Thinking and Sprints

Who is it for

Design thinking is used by top performing companies to solve problems, innovate and develop ideas effectively through prototyping. This course is ideal for businesses that want to scale up design thinking. It will suit multidisciplinary teams who need to work together to produce effective customer outcomes but lack a shared understanding of the latest design thinking techniques.

What it covers

The intention of the masterclass is to:

  • Give an overview of Design Thinking
  • Provide a guided experience of using it in practice
  • Help participants understand what is involved in moving to Design Thinking
  • Provide an interactive environment for discovery and learning

Results and benefits it delivers

Participants will finish the course with experience, guided by experts, on how to harness design thinking both to inform their approach to innovation and structure their work.

Problem it solves

Design Thinking combines creative and critical thinking in an agile and collaborative manner that allows information to be organized, ideas developed, and crucial decisions made.

Design Sprints help accelerate the product development process by involving the right experts in a rapid prototyping design process. We’ll begin to transform your business into an agile enterprise using Design Sprints.

1 full week

4-10 Participants

Includes prototyping

End-user involvement

Call for availability and details:

(0)207 993 9043

Customer Journey
Customer workshops
Customer Experience

Developing Winning Customer Journeys

Who is it for

This workshop shows your team how to undertake customer journey mapping to understand and deliver the best possible customer experience. It is for all staff who connect to the customer or teams who are making improvements to the way in which customers interact with your company.

What it covers

In this course participants will:

  • Use ethnographic research and relevant data sources to identify customers
  • Learn to gather and use information from sources around your company
  • Understand and build comprehensive sentiment analysis maps and customer journeys

Results and benefits it delivers

Participants will complete a course with a deep understanding of the importance of customer centricity. They will be able to appreciate how internal company processes interact with the customer’s Job-To-Be done. Crucially they will get a view of the end-to-end relationship your customer has with you and how to improve it.

Problem it solves

It requires a concerted effort by staff across all touch points increasingly in real time. This class gives your staff the awareness, tools and confidence to do the job well.

2 days to 1 week

6-18 Participants

Experiential and immersive

Call for availability and details:

(0)207 993 9043

Customer experience can make a break a business today. Online and offline experience needs to be seamless and optimised by robust and timely customer data and insight.

For your company to maintain its competitive advantage, it is imperative that your business is customer focused.

Our Masterclasses are delivered by innovators who understand the shifts in customer behaviours and the latest trends that will help your people unlock business success.